Emperador Distillers Post Record 9-month Income

Emperador Distillers, Inc.reported a net income of P1.061 billion for the first three quarters of 2010.  Emperador Distillers President Winston Co said “This goes down as the highest income that we have ever achieved for a nine-month period, and it’s already 86 percent higher than that for the whole year of 2009.”

Co expects 2010 to be a banner year in revenue and income for EDI. He added: “We are confident that our net income this year will be the highest in the history of Emperador Distillers.” 

EDI's strong performance is largely due to improved consumer confidence and spending as well as the company’s ability to innovate and control cost, said Co. The record revenue gains also reflect EDI’s strong financial management as it has zero bank debt, he said.

EDI is the country's largest brandy manufacturer, with Emperador Brandy as its flagship brand. To seize new profit and growth opportunities, the company launched its foray into the white spirit segment by introducing the first flavored vodka and gin under the brand name The BAR in 2009.

“The BAR follows the blue ocean strategy as it targets uncontested market space with exciting offerings and a high-end image appeal ... The Bar has successfully penetrated all segments of the socio-economic market from A to D.”  according to Co.

The BAR sold 50 million bottles in the first 12 months of its launch, making the brand an instant success.

“This wide market acceptance of The BAR is a first in Philippine liquor history.. The two new products are the result of a long, careful market study and research that EDI has undertaken, and they represent the latest innovations that we are bringing into the mainstream of the liquor industry,” said Co. He disclosed that EDI would launch two more new beverages within the last quarter of the year.

“I promise you that the new drinks will be very, very exciting. We expect them to create a new demand and generate additional revenue for EDI in the coming years,” he said.

Emperador Distillers, Inc. is a 100 percent owned of subsidiary of Andrew Tan-led conglomerate Alliance Global Group, Inc.

 

source: PSE Disclosure

Oct 21, 2010